Are ERTL Big Farm in the UK?

Well, yes and no, if you mean remenants from the past then a few toys remain, but for the recent ERTL Big Farm range than it’s a resounding no.

This is because here in the UK Big Farm comes under the Britains Big Farm label, well in the USA the Big Farm toy brand is labelled like this: ERTL Big Farm. So basically it’s the same thing but a relabel, to satisfy the European and North American markets.

However in the USA, ERTL primary range is 1/64 scale farm toys, well the 1/16 ‘Big Farm’ range is there to compete with Bruder in the big farm vehicles sector. But unlike here in the UK and Europe, their 1/32 range is almost a complete redesign, as the US have big farming needs, and their toys reflect well known tractors their too.

Take at look at these two examples below, the first is a ERTL branded box, well the second one is Britains Big Farm, sold here in the UK.

ERTL Big Farm John Deere tractor

ERTL Big Farm John Deere tractor
This packaging is a prime example of ERTL North America rebrand, with the ERTL label noticable above the large Big Farm brand.

Britains Big Farm Massey Ferguson tractor

Britains Big Farm Massey Ferguson tractor
On the UK Britains Big Farm box, notice the Britains label above the big text, well the brand design is far different to it’s US counterpart.

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